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Information dissemination sessions and public debate, Romania
Information dissemination sessions and public debate, Romania

CATEGORY: Socioeconomic development

LOCATION: Romania

START/END: 2012 - 2014

CLIENT: Ministry of Agriculture and Rural Development- Payment Agency for Fishing and Rural Development APDRP

ORIGIN OF FUNDING: National Programme for Rural Development- 2007-2013 under EAFRD

PARTNERS: LDK Consultants Engineers and Planners SRL (RO) E-factor Solutions SRL (RO) AEGO BUSINESS CONSULTING SRL

PROJECT VALUE: 2,204,953

LDK’s BUDGET SHARE: 30%

STAFF PROVIDED: 3

Information dissemination sessions and public debate, Romania

Type of Services

Activity 1 - Design strategy campaign and concept of activities – included the following main activities:

  • National Launching Press Release and national press conference to officially launch the project - these activities were held on the 28th February 2013.
  • Approximately 300 notices and advertisements in the press
  • Over 400 daily announcements on Radio Antena Satelor regarding the project
  • 40 regional and local launching press releases and launching events - distributed to county events for the campaign launch or at the beginning of the circuit of the caravans in the county.
  • 8 billboards placed near APDRP regional offices throughout the campaign. These panels were installed during Phase II of the project.
  • 70,000 Posters promoting activities sent to all mayors of the localities in which they held activities.
  • Press conference presenting the results of the campaign and national press release - these activities were organized on 6 December 2013.
  • A set of 3 advertorials in Capital, Romania Libera and Jurnalul National newspapers. These advertorials appeared in November-December 2013.
  • 27 radio interventions
  • 9 monthly radio shows in partnership with Radio Antena Satelor.
  • 4 TV shows in partnership with TVR (Romanian Television)

Activity  2 - Preliminary research
At the beginning of the project, one quantitative research and four focus groups were conducted as part of a  preliminary research. As regards the focus groups three were organised in three villages near Bucharest and one at a national level. Their aim was to asses the availability and quality of information related to the EU funds in the field of agriculture and rural development. The quantitative and qualitative research were performed again  at the end of the campaign in order to assess its impact

Activity 3 - Establish partnerships with all stakeholders, both within PARDF, and outside PARDF
30 institutional partnerships with local action groups and companies organizing fairs and exhibitions interested to promote the project and the Caravan "NRDP comes to your village.”

Activity 4 – Production of information and promotional material
Production of information and promotional materials (70.000 posters, 835.000 leaflets, 170.000 brochures, 10.000 pens, 10.000 folders, 10.000 block –notes, 3.000 shoulder bags, 10.000 DVDs, 1.000 caps, 1.000 jackets, 1.000 shirts and badges)
Design and printing of questionnaires, attendance lists, information kits, banners, roll-ups, brochure holders, branding of caravans for organizing the 3.312 events held at the local level;

Activity 5 - Opening regional offices to coordinate the campaign
Opening and administration of over 20 regional offices to coordinate the campaign in order to support local events

Activity 6 - Selection of project team members - this included:
Selection of project team members (more than 220 experts who worked for the entire period of the project)

Activity 7 - Organize a 5-day training for promoters
Organize 2 sessions of  five days training for promoters

Activity 8 - Making exhibition caravans (including facilities and equipment)
Providing and managing on the entire project duration of 17 branded exhibition trailers according to the approved graphics and disposing of all equipment and facilities in accordance with the specifications of the ToR (5 tables, 50 chairs, laptop, video projector, screen for the projector, banners, sounds systems, video-camera, photo-camera)

Activity 9 – Launching of the campaign
National level press conference for the official launching of the project with about 80 participants

Activity 10 - Concept of the mystery client campaign
The Mystery client is a tool for assessing the way in which APDRP Public Relations services provide their services for both specialised audiences (like journalists) or for the public at large. A member of the team goes to the APDRP offices as a citizen and asks for various information and materials. The responsiveness of the public relations services is then scored. The project team developed the concept for this activity which included the 4 profiles of mystery clients requiring different sorts of information. The project team also calculated the formula for the scoring.

Activity 11 - Monitoring tools reflecting the implementation stage of the campaign
This activity included the creation of an intranet system for uploading specific  information about each of the 3.312 events held in the project.
Also, a website was created to disseminate information about the project activities: media and institutional partnerships activities, press releases generated by the project, planning daily activities, promotional materials existing in the project (brochures, flyers, etc.), short information about every event, planning of the events etc.

Activity 12 – Implementation of the activities
Conduct 3.312 events in 3.280 administrative units - the events were attended by approximately 216.500 people.

Activity 13 - Mystery client activity
Organizing 4 waves of mystery client visits - 2 visits / each wave; evaluation of 62 staff with information and public relations responsibilities within APDRP (Paying Agency for Rural Development and Fishing)  at all its levels: national, regional and county level).

Activity 14 - Final research
Final research on the project’s impact assessment.

Activity 15 – Analysis of mystery client results
Global score obtained by APDRP after completing the entire process of mystery client was 72,9%, a result obtained after performing the average of four waves of assessment.

Activity 16 – Analysis of the  final results of the campaign  - included the following specific subactivities

  • Develop a set of conclusions on the implementation of the project and a set of recommendations for implementing similar activities in the future
  • Organizing final event presenting project’s results
  • Elaborate and distribute a final national press release and 40 county releases
  • Development of a database with project’s outputs and expert’s deliverables

Description

The project’s main objective is to provide specific information about EU funds granted through the European Agricultural Fund for Rural Development (EAFRD) to the beneficiaries, potential beneficiaries and other target groups of the EU funds in the field of agriculture and rural development.  The final aims are:

  • To increase transparency and effective use of the funds
  • to create a climate of trust by presenting successful projects so as to ensure a positive impact of the fund.

The project’s final goal is to increase access to EAFRD funds allocated for investment projects and to ensure transparent and efficient implementation of the EAFRD.

Component 1 - Organizing an information caravan in rural areas to disseminate information, provide technical information necessary to elaborate the Application Forms and Payment Applications and increase interest in the grants, the direct payment schemes in agriculture and the benefits obtained following implementation of the projects.

Component 2 - Analysis of public communication capacity of the institution by organizing "Mystery Client" actions.

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